Rapala Fishing Rods and Equipment

Rapala fishing lures are arguably the world’s favourite, and have been since they were created in 1936. Rapala lures, knives, tools and accessories are used by fisherman around the world and are trusted through all conditions. Sold in over 140 countries worldwide, Rapala lures and accessories have helped secure numerous record breaking catches, as well as countless personal bests.

Backed up by the knowledge and development from professional anglers, all Rapala products are manufactured to give you the best results, and deliver time and again. Even to this day, each and every Rapala lure is hand-tuned and tank-tested to ensure that they have the Rapala trademark swimming action.