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The Japanese brand Daiwa was founded in 1958 after previous years producing reels since 1955. Company founder Yoshio Matsui wanted to create the highest quality fishing equipment, with high Japanese standards, and this approach to their products hasn’t changed in over 60 years.

Expanding into other sports, but still maintaining their high standards in fishing, Daiwa have their UK office in Scotland, which includes research, design and manufacture here in the UK. In addition to this, Daiwa have a unique selling point, in that they can create your rod to the specifications you desire – allowing you to get the best spec without paying for aspects you don’t need.

With various designs and innovations becoming industry standards over the years, Daiwa is arguably one of the most well-known brands in the sport. Get in touch with us today for further information on the products we have in stock.